Anyone curious about how salt and pepper got together? One day ole King Louie the 14th was hanging out in Paris, back in the 17th century. He was getting hungry, as kings often did, and was bored with his chef. The chef knew what that could mean for his head and was inspired to come up with a new taste. The rest, as they say, is history. Hundreds of years later we have Louie to thank for these tasty and crunchy Joe’s™Sea Salt and Cracked Pepper chips!
JOE TEA ® getting into the potato business is far less crazy than it sounds . . . You see, my whole family – Grandfather, Grand-Uncles and Father – were all potato men. I wanted to be different and went into the Tea business. Then one day a potato chip guy called and said I want to buy your Tea Company and sell JOE TEA ® with my chips. I thought to myself- That’s a GREAT idea!” But, instead of selling out we said Heat up the Kettles because JOE CHIPS ® are Cooking™!
We start with select potatoes and a very, very hot kettle. Then, we hand cook one batch of JOE CHIPS ® at a time (just the right amount of time) using all natural ingredients. This ensures the crunchiest of chips and the gnarliest of looks. And if by chance these chips make you a little thirsty . . . wash them down with some JOE TEA ®!